Qualcomm announces innovative solutions for auto future at CES 2023

STORY: Qualcomm announces innovative solutions for auto future at CES 2023 DATELINE: Jan. 6, 2023 LENGTH: 00:00:56 LOCATION: LOS ANGELES, U.S. CATEGORY: TECHNOLOGY SHOTLIST: 1. various of a test run on a vehicle equipped with Qualcomm's Snapdragon Ride Platforms 2. various of demonstration video provided by Qualcomm STORYLINE: U.S. tech giant Qualcomm announced on Wednesday Snapdragon Ride Flex SoC (System-on-Chip), which is the automotive industry's first scalable family of SoCs to simultaneously support digital cockpit and advanced driver assistance systems (ADAS). The Snapdragon Ride Flex SoC supports mixed-criticality workloads, allowing for digital cockpit, ADAS and automated driving (AD) capabilities to be co-implemented on the same hardware, according to Qualcomm. The company announced the new portfolio on the media day of the 2023 Consumer Electronics Show (CES), which officially kicks off in Las Vegas on Thursday and runs through Sunday. Qualcomm's Snapdragon Ride Platforms are adopted by leadi

Mobileye company, start-up, driver-assistance systems

Mobileye company, start-up, driver-assistance systems

Czech Prime Minister Andrej Babis (not pictured) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)

Mobileye company, start-up, driver-assistance systems

Mobileye company, start-up, driver-assistance systems

Czech Prime Minister Andrej Babis (not pictured) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)

Mobileye company, start-up, driver-assistance systems

Mobileye company, start-up, driver-assistance systems

Czech Prime Minister Andrej Babis (not pictured) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)

Mobileye company, start-up, driver-assistance systems

Mobileye company, start-up, driver-assistance systems

Czech Prime Minister Andrej Babis (not pictured) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)

Mobileye company, start-up, driver-assistance systems

Mobileye company, start-up, driver-assistance systems

Czech Prime Minister Andrej Babis (right) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)

Mobileye company, start-up, driver-assistance systems

Mobileye company, start-up, driver-assistance systems

Czech Prime Minister Andrej Babis (not pictured) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)

Andrej Babis

Andrej Babis

Czech Prime Minister Andrej Babis (centre) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)

Andrej Babis

Andrej Babis

Czech Prime Minister Andrej Babis (centre) visited a development centre of Mobileye company in Jerusalem, Israel, February 19, 2019. Mobileye, which is often described as one of the most successful Israeli start-ups, produces advanced driver-assistance systems. It has plans to market self-driving cars, in cooperation with German car maker BMW, by 2021. (CTK Photo/Eliska Naegele)